ERP & CRM integration is the process of connecting your enterprise resource planning (ERP) system to your customer relationship management (CRM) system. This allows you to synchronize your data between the two systems and automate your business processes.
ERP systems are used to manage back-office operations such as accounting, manufacturing, and supply chain management. CRM systems are used to manage customer interactions and relationships.
By integrating your ERP and CRM systems, you can create a single view of your customer and their interactions with your business. This can help you to improve your customer service, increase sales, and reduce costs.