Australians’ ownership of internet enabled phones now sits at 43 per cent, with 29
per cent regularly using it to search, email, find maps and share their lives on
Facebook, Twitter and MySpace
80.1% of Australians are internet users
Over 5 million households have broadband internet
Australian Internet users spend more of their time on the Internet than their use
of all other types of media
Nearly 60% of Australian shoppers research onpne before purchasing
Online spending in Australia is expected to reach $33.8 billion by 2012
Australians spend an average of 17.6 hours per week online
Internet searches are the most popular online activity on the phones.
Some 73 per
cent of mobile internet users conduct online searches by mobile now
96% of online Australians report they own a mobile phone
Internet has overtaken the mobile phone as the preferred method to communicate
Internet was seen to have the most even spread of usage throughout the day amongst
various media
Online ‘social networking', 'instant messaging' and 'downloading' are activities
more likely to be undertaken by younger Australians
Based on video content alone, 41% of Internet users download or stream video
It is estimated that approximately 1.73 billion people worldwide now use the Internet
Asia represents the largest proportion of Internet users globally (43%)
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Did You Know References
-
Digital Marketing Lab
- Australian Bureau of
Statistics
- Neilson 2010 Internet and Technology Report